Media Publicity - Get Reporters on Your Side
By Joshua Feinberg
Media publicity is something you want to generate. It's free and it gets you the type of exposure most people pay a lot of money for. The key with publicity is that you can use it for your own publicity over and over again.
Here are some ways to become savvy around reporters that will maximize your opportunities for coverage.
To garner publicity you have to be perceived as an expert source. Host as many seminars and get on as many committees as possible.
When the come to you about a story try to distinguish yourself by thinking of a unique hook or angle. This way your ideas are more likely to get quoted and you get the publicity over other potential experts.
If you want attention then you need to treat the well. Always return phone calls and emails ASAP. The publicity often goes to the first two out of 10 experts a reporter calls.
Befriend the reporters that cover your beat. Media publicity is sought after so make yourself the go-to guy for one or two reporters.
The are always looking for interesting stories. Don't just pitch them on you, you, you. If you think of something that is newsworthy you can almost guarantee publicity.
To get publicity you have to be creative. Feed the tales from the trenches and allow them an insiders look at the IT world.
Regardless of how you get publicity you have to remember not to get frustrated if the publicity you generate does not attract immediate attention. Even if you manage to land the front page after months of pitching your publicity idea, you're phone won't necessarily start ringing off the hook. You might get a few inquiries and some congratulatory calls
but the publicity is more about building your credibility than converting sales.
Use your publicly wisely and translate it into your business' marketing collateral. This is where the real power of publicity comes into play. You can use it over and over again; long after the newspaper is thrown away or the newscast is finished.
Bottom Line on Media Publicity
Build relationships with reporters and make their job easier by pitching them ideas that will garner you publicity. You will be the big winner in the long run.
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